People - Mike Burton Hospitality

People

Mike Burton Directors

The Mike Burton directors are responsible for the strategic direction of the business. They are Mike Burton (chairman) and Ian Edwards (finance director).

Mike Burton – Chairman 
The founder of the Group of companies has overseen and been directly responsible for the development of the business through the last three decades, and continues to be responsible for the effective operation of the Board.

Ian Edwards – Managing Director
Responsible for the Group’s operational effectiveness and for implementing the business strategy.

Mike Burton Management Board

Sally Marshall - Head of Operations
Sally has more than 14 years experience with the company and has successfully led the company’s Event Operations division for the past 12 years. She is responsible for the company’s group travel, event operations, client services, event ticketing and special projects. 

Kevin Smith - Head of Sales and Marketing

Kevin Smith has recently joined The Mike Burton Group having wide ranging business experience across all facets of professional sport, leisure and hospitality industries over the past 15 years.  As Head of Sales & Marketing for the group he is responsible for development and implementation of digital, marketing and sales strategies across the travel and tours businesses for England Rugby Travel and Lions Rugby Travel. Kevin has a breadth of commercial rights and sponsorship experience having held senior roles with professional football clubs in the Premier League and Championship. He is a member of the senior executive team.

James Goodwin - Head of Legal Affairs
James oversees all aspects of the Group’s legal work, including commercial contracts and  joint venture agreements, as well as providing counsel and advice to the Group’s Board. James is also responsible for the Group’s governance, compliance and risk management.

Rhys Burton – Head of Tours
Rhys oversees all the aspects of the Group’s Tours Department, taking hundreds of schools, clubs, colleges and universities across the world on rugby, cricket, hockey, netball and football tours. From Argentina to Australia, South Africa to New Zealand, Rhys combines the company’s 25-year travel experience with cutting edge industry knowledge to make Mike Burton one of the leading tours provider.

Sales and Marketing Management

The sales and marketing managers are responsible for corporate hospitality and ticket, travel and accommodation sales and the planning and execution of the marketing and communications strategy.

Kevin Smith - Head of Sales and Marketing

Kevin Smith has recently joined The Mike Burton Group having wide ranging business experience across all facets of professional sport, leisure and hospitality industries over the past 15 years.  As Head of Sales & Marketing for the group he is responsible for development and implementation of digital, marketing and sales strategies across the travel and tours businesses for England Rugby Travel and Lions Rugby Travel. Kevin has a breadth of commercial rights and sponsorship experience having held senior roles with professional football clubs in the Premier League and Championship. He is a member of the senior executive team.

Matthew Boseley - Senior Manager (Marketing, Communications and Digital)
Matt is the Senior Manager (digital marketing and communications) and is responsible for planning and delivering marketing, communications and brand strategies and the associated campaign delivery for the Mike Burton, Lions Rugby Travel and England Rugby Travel companies.

Ian Dunn – Sales Manager
Ian Dunn is the sales manager for Mike Burton and is responsible for hospitality sales across the business which ranges from the QBE and 6 Nations rugby to Wimbledon each summer.

Louise Lee - Senior Manager (Product and Sales)
Louise has a wealth of experience in the travel industry having previously worked for Abercrombie & Kent Travel and Virgin Holidays. With outstanding knowledge and passion for long haul travel, Louise is responsible for the strategic sales development and target delivery for the travel businesses, as well as leading on developing and implementing travel product and experiences.

Operations Management

The operations managers are responsible for supplier relationships and the delivery of travel services and events.

Liz Bines - Senior Travel Procurement Manager

Liz has an extensive management background within the events industry, the majority of which has been spent with Clarion Events. With an unrivalled understanding of managing key contacts within the travel and accommodation industry, Liz overseas the management of the travel team and all service procurement.

Marcus Neal – Senior Event Operations Manager

Marcus has an extensive management background within the travel and hospitality industry, having worked 17 years in the Cruise Ship Industry and seven year’s operating hotels. Marcus has a passion for providing excellent customer service and a hassle free experience for the clients, Marcus overseas the Events department to provide unrivalled service.

 

Finance Management

The financial controller manages all of the finance departments for the group.

Robert Parnell - Financial Controller

Robert Parnell is the financial controller for Mike Burton and manages all of the finance departments for the Mike Burton business and for its joint venture with the RFU – England Rugby Travel.